Although it is valuable to understand seeding arrangements at a theoretical level, there is something inherently useful about hearing practical “dos” and “don’ts” from actual participants. Those insights can ground lessons in reality and help emerging managers nurture effective seeding arrangements that can enable them to thrive going forward. To that end, K&L Gates hosted a webinar featuring Karl Schade, managing partner at Presidio Investors LLC (Presidio), and Amir Aviv, managing partner at Gatewood Capital Partners LLC (Gatewood). Gatewood is a PE fund dedicated to anchoring and seeding emerging managers, and which is a seed investor in Presidio. Those panelists shared their perspectives about what makes a seeding arrangement effective, as supplemented by insights from moderator, Edward Dartley, and fellow panelists, Michael W. McGrath and Adam J. Tejeda, each of whom is a partner at K&L Gates. This second article in a two-part series examines the nature and characteristics of successful seed investor-manager relationships; value-adds that seed investors may provide; and the importance of targeted marketing and thoughtful fund structures. The first article described the market outlook for PE funds through 2020; founder qualities and team dynamics attractive to seed investors; and equity compensation arrangements for founders. See “The New Trend in PE Fund Seed Investments, Unique Deal Features and Several Options for Seed Sources” (Mar. 17, 2020).